Coast 2017 Brand Conference
More info on your adventure coming soon…
We’re Yukon Bound for the 2017 Brand Conference.
This is one of those bucket lists trips you want to take so you can say you did and experience the wonder of Canada’s North. Coast Does Yukon 2017 will be held the week of January 16-20. Please ensure you block the dates in your calendar, it’ll be a conference you don’t want to miss. More info on your adventure coming soon…
What to Pack
It's important to be prepared for sudden changes in weather and temperature, especially if you are doing outdoor activities. In winter it can drop to minus 30 Celsius or -22 Fahrenheit. A good parka and insulated winter boots are a must! Pack lots of warm clothes and long underwear. To be comfortable on outdoor adventures, wear a thin wool or polyester base layer that can wick away perspiration. Bring wind or snow pants if you have them. Warm hat, gloves or mittens, plus a scarf.
Pre-Arrival Leisure Day
Pre-Conference Day - Enjoy Northern Experiences.
This is your opportunity to hit Canada’s North early and take some time to immerse yourself, explore and enjoy some authentic Northern hospitality and experiences.
Enjoy Northern Experiences
All Day Arrivals
This is it. You’re really doing it and heading to the Great White North. Make sure you bundle up for the colder temps. All Day Find Conference Badge & Schedule in Your Room
Lobby of Coast High Country
First Northern Bucket List Adventure
This is one of those bucket list experiences that if you haven’t done it you have to and if you have you want to again. Join your Coast colleagues for this amazing activity. Be sure to bundle up and dress super warm. And shutterbugs, this is a camera and tripod situation. Pre-naps always an option so you can stay bright eyed before you get starry eyed. Transportation provided and all activity fees included. Depart from Coast High Country Lobby
Breakfast – BW
at Coast High Country / at Best Western
Breakfast – CHC
Second Northern Bucket List AdventureThis is the day you’ll learn how to mush, stay upright and enjoy the scenery. There will be three group excursions throughout the day. Check with your Coast team for your tour time and departure details.
- Group 1 departs BW @ 8:15
- Group 2 departs CHC @ 9:45
- Group 3 departs CHC @ 11:15
- Group 4 departs CHC @ 12:45
- Group 5 departs CHC @ 14:15
Coast Hotels USA Meeting
On the Deck – Welcome Reception
Welcome Reception Sponsored by Molson Coors
Experience The Deck as its affectionately known in town. The heartbeat of the Coast High Country where you can enjoy some Molson brews, bevvies and a good feed. Connect with colleagues and brand staff you may not have seen since Portland.
2nd Try Aurora Viewing (Optional)
If you saw the Northern Lights Sunday night and want to go again, or didn’t make it, this is a second opportunity for you to have this bucket list experience. Wisdom says if you try three times; one will likely be great.This is an optional activity: cost is not included with your conference fee.
Coast High Country
Plenary 1 – Coast Hotels President, Welcome Remarks
Plenary 1 – Coast USA President & CEO, Welcome Remarks
Plenary 2 – Keynote Speaker, Robin Esrock
Renowned travel writer Robin Esrock has spent over a decade in search of the world's bucket list experiences, sharing his discoveries with millions in print, on television, online, and social media.
Having explored over 100 countries on 7 continents, bestselling author and TV host Robin Esrock helps us break through the personal and professional boundaries that often stand in our way. He speaks on the challenges of innovation, transformation, recognizing potential, and achieving Big Hairy Audacious Goals. Drawing on his fascinating adventures, Esrock inspires audiences with stunning visuals and stories alongside positive, practical strategies.
"One of Canada’s top travel writers and definitely one of our biggest personalities."
- The Globe and Mail
Robin Esrock’s stories and photography have been published in major publications worldwide, including The Chicago Tribune, National Geographic Traveller, Toronto Star, Sydney Morning Herald, South China Morning Post, MSN, Mental Floss, and The Guardian. He has been profiled as a writer and adventurer by 60 Minutes Sports, CNN, MSNBC, the CBC, Associated Press, The Wall Street Journal, CTV, and many others. Creator and co-host of the 40-part TV series Word Travels, Esrock’s on-air adventures have been broadcast in over 100 countries and 21 languages by Travel Channel and National Geographic International.
Esrock is the bestselling author of The Great Canadian Bucket List, which has been at the top of the Canadian Travel, History, and Arts and Photography chart on Amazon.ca for several years, as well as The Great Global Bucket List, which hit stores in September 2016.
Mr. Tomonari (Tomo) Kozuka
Plenary 3 – All About APA
with Ms. Sachiko (Sally) Sowa
In September 2016, Coast Hotels was acquired by APA Hotel Group, the largest hotel network in Japan. Since then APA has made the determination to base its North American headquarters in Vancouver, BC and rebranded the Coast Coal Harbour Hotel to the Coast Coal Harbour Hotel by APA.
This will be an opportunity to learn about the foundation of APA’s success, its New Urban Style Hotel Concept (the APA brand offering), approach to delivering exceptional ROI for it’s owned and franchised properties, as well as its plans for Coast Hotels and future APA Hotel growth. Meet and hear from APA leaders as they share APA’s culture and philosophy and launch a new Coast Hotels initiative.
Mr. Tomonari (Tomo) Kozuka
refuel and connect with colleagues
Plenary 4 – Are You Maximizing Your Return from Central Reservations?
Coast Hotels’ Central Reservations function is one of the core brand resources that services and delivers revenue to all properties. During this focused session, you’ll have the opportunity to confirm if you’re deriving maximum value from CRS as well as provide input into key tools such as hotel monthly reporting.
- Services overview
- By the numbers – key stats
- Help us help you - only as good as the info you give
- How to drive your numbers
- What’s in a report?
Plenary 5 – Your Gold Rush
In this session, Coast Hotels’ CRM specialist will help you tune your gold mining skills to utilize the brand’s CRM system to the fullest. Inspired by our Northern venue, become a gold rush prospector and learn about the system capabilities and data available to you to leverage guest insights, maximum return on each guest, and drive repeat visitation.
- A review of effective email campaigns
- Stop them from Shopping Around – power of converting OTA Business
- Good Stuff in, Good Stuff out - importance of validating data
- New Guest Management System (GMS) walk through
- Know your direct online customer
- Divide and Conquer segmentation strategy
- Look for goldmines
Plenary 6 – Revenue Management Tools & Tips
In this session, Coast Hotels’ new director of revenue strategy will provide insight into areas that impact your daily revenues, as well as tools to utilize to positively impact your revenue. Nooshi will walk through:
- The Value Score Index or VSI derived from TripAdvisor
- Dollarizing the STAR Index
- Reputation Management – free template to see how you perform vs your compset
- Best Rate Guarantees – why these matter for brands
Drop-In Buffet Dinner
In the spirit of our unplugged ‘un-conference’ experience, there’s nothing formal tonight. Drop-in from 6pm for a help yourself buffet style dinner with time to have some connection and conversation with fellow Coasters.
Takhini Hot Pools
Third Northern Bucket List AdventureThis is your 3rd bucket list experience. Everyone does Aurora Viewing. But does everyone chill out and heat up in magical hot springs pools while potentially seeing an Aurora burst overhead? Say you did by coming to Takhini Hot Pools that have been in operation for over 100 years. The hot springs pools are a relaxing 36° and 42° Celsius, with water entering the pool at 47 degrees. The water is natural and rich in minerals. Join your Coast colleagues for this unique activity. Swimsuits required. Transportation provided and all activity fees included.
- Shuttle departs CHC @ 21:45
- Shuttle return trip 1 @ 23:30
- Shuttle return trip 2 @ 00:15
- Shuttle return trip 3 @ 01:15
Takhini Hot Pools
Coast High Country
Plenary 7 – Connecting with Teams & Your Customers
This is an opportunity to enhance communication skills as well as focus on solutions and strategies to maximize sales for your property in 2017. Working together general managers and sales leaders will all benefit from this in-depth session where you will gain insight in your self-style, perception of other and identification of clients communication styles.
refuel and connect with colleagues
Plenary 7 – Continued
The afternoon will be guided by highly interactive exercises that assist teams in finding solutions to specific opportunities and challenges you are facing in 2017. The goal will be to uncover specific strategies and actions for business management and sales growth.
Sponsored by Molson Coors
Join us for some social time with your colleagues.
Gold Rush Style Awards Gala
Enjoy a throwback to another era as you join us for this evening’s festivities full of good food, good company and some gold rush style entertainment. A not to be missed special occasion where we take the time to honor our colleagues who have excelled, innovated, stretched and delivered over the past year. It’s a special occasion so get in character and come Gold Rush style.
It’s that time where we part ways. We hope you enjoyed your Yukon style Northern bucket list experience, and gained insights from your Coast Hotels team about leveraging your brand resources.